Spirit provides turnkey programs, creative templates, operational roadmaps, business strategies, national staff resources, public relations expertise and professional networking for excellence in the marketing of health to women.
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This guide describes the educational focus, as well as all current and archived programming in the Spirit of Women toolbox. Hosptals utilize this guide to select programs and tactics that align with their intergration and activation plans.
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Download the 2009 Spirit of Women Program Guide
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MONTHLY HEALTH PROMOTIONS
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This fully developed monthly communication strategy is an easy and economical way to connect with women in your community. Each custom designed promotion echoes timing for national health observances and includes memorable messaging with calls to action to directly drive business to your hospital.
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NATIONAL SIGNATURE EVENTS
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Day of Dance motivates women to take action to improve their health and the health of their family with a focus on a health and wellness lifestyle. This initiative brings women of all ages together for a day of education, physical activity, community celebration and fun.
Program Impact
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Spirit Girls’ Night Out is a multigenerational health program held in October that serves as a gateway for women of all ages to primary prevention and health education. Member hospitals nationwide unite to increase breast cancer awareness and address other critical women’s health issues.
Program Impact |
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HOSPITAL SEMINAR SERIES
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Spirit of Women is committed to ensuring that member hospitals always have access to exceptional programming for midlife women. The Hospital Seminar Series provides member hospitals with the opportunity to grow the bond with women, drive diagnostic services and integrate women’s health among all hospital service lines.
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SERVICE LINE INTEGRATION
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Decade Panel Cards provide member hospitals with a tool that shows women what they should be considering concerning personal health and wellness at their current life stage.
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CONSUMER RELATIONSHIP MANAGEMENT
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Consumer Membership Program is designed to increase market share by fostering strong relationships with women healthcare decision makers in the community. This program provides Spirit hospitals a unique way to promote specific service lines in the community through grassroots marketing efforts.
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SPIRIT STRATEGIC PROGRAMS
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Be Well. Pass it On. is a campaign dedicated to increasing awareness of the flu and its prevention through vaccination. Be Well. Pass it On. is supported by CSL Biotherapies, manufacturer of a mercury-free vaccine.
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Family Spirit is anchored by the National Heart, Lung, and Blood Institute’s We Can!® Initiative. Family Spirit is dedicated to increasing family wellness and decreasing childhood obesity.
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New Mom Moments helps families plan a health pregnancy and helps children cope with the a new addition to their family. This proven OB program provides member hospitals with strategies that bond women and their families to the hospital during a new and exciting time in their lives.
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Spirit of Women Awards recognize unsung heroes who have done the extraordinary for their communities. This awards program connects regional community events hosted by hospitals and local media partnerships and includes a national awards ceremony. |
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Spirit of Nursing serves as a retention tool for hospitals to celebrate and recognize professional nurses on staff and in the community; as well as to reach and recruit new nursing professionals. |
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Walk With Spirit is an online walking club that allows hospitals to attract loyal consumers, encouraging and motivating them on a daily basis. On spiritofwomen.com/walkwithspirit, walkers track their steps, view their progress and get health information. |
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TARGETED CLINICAL PROGRAMS
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The Spirit of Women program resource inventory includes template programs, ideas, and creative design. Hospitals can use these materials to enhance educational messages and to bolster business strategies. |
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CARDIOVASCULAR EXTENSION
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HeartCaring is a systematic physician office based approach to building cardiovascular diagnostic volume and appropriate hospital service line referrals from new sources.
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COMMUNICATIONS EXTENSION
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Spirit of Women magazine is a customizable print and online national publication presented to women by hospitals and their physicians. This publication provides evidence-based healthcare information in engaging, easy to understand articles of genuine interest to readers while promoting Spirit of Women hospitals as regional and national leaders in women’s health excellence.
Read Spirit of Women magazine online |
