Spirit of Women - Communications Tactics

A distinguishing feature of most successful Spirit of Women programs is an integrated and consistent communication strategy. Spirit of Women offers a comprehensive toolbox of print and online communications designed to effectively reach and engage consumers and to position your hospital as the community leader in women’s health. Our network support team works directly with you to assemble the perfect platform for your needs.

SPIRIT OF WOMEN MAGAZINE
Is a customizable national magazine presented to women by hospitals and their physicians. This publication provides evidence-based healthcare information while promoting Spirit of Women hospitals as regional and national leaders in women’s health excellence. Articles focus on topics such as cardiac rehab, diabetes, obstetrics and surgical services. Many of our network members choose to customize Spirit of Women magazine and use it as a central component of their communication strategy.

Spirit of Women magazine is an additional cost from the core membership fee.

SPIRIT OF WOMEN IDENTITY
Includes logos and commissioned artwork. Upon joining the network Spirit of Women grants hospitals access to and use of the following:

•	PRINT A variety of print advertising templates for Spirit of Women program launches and the Consumer Membership Program
•	PHOTO LIBRARY A gallery of pictures to use for design purposes
•	TV AND RADIO Television and radio PSAs for customization and use

WEB SITES
Spirit of Women is dedicated to helping our hospitals become the go-to women’s health resource in their service area. Spiritofwomen.com contains areas on finding a Spirit hospital near you, program information and the latest health updates.

MEMBER LOG-IN WEB SITE
Spirit of Women’s “Member Log-In” Web site on spiritofwomen.org includes message boards for members to network, program archives, health education, meeting and conference updates and more. This peer-to-peer communication is yet another tool designed to ensure that as a member you can maximize the advantage that the network brings and help you maximize your return.

E-MAIL BLASTS
Spirit of Women can also send out monthly e-mail blasts to your Consumer Membership Program and other databases if you so choose. These monthly e-mail blasts are evidence- and practice-based, but they are also engaging. By utilizing this facet of the Spirit toolbox, member hospitals have the opportunity to keep consumers engaged with constant and regular identity-reinforcing communication.

HEALTH EXECUTIVE NEWSLETTER
Extend Your Reach is a publication of Spirit of Women that showcases strategies and network best practices and highlights ongoing educational initiatives and programs of the hospital network.

A hospital does not need to be a member to receive a free subscription to the Spirit of Women Executive Newsletter. Please send your request with address and email to jburt@spiritofwomen.com.

Copyright ©2009 Spirit Health Group - Terms of Use and Privacy Policy.
The information on this Web site is not intended to replace the advice of a health care provider. Always seek the advice of your healthcare provider with questions or before undertaking any diet, exercise, or other health program.

Spirit of Women hospital network is a national innovator of programs and events that educate, entertain and move women to seek healthcare. We are proud of our hospitals and our healthcare providers that believe that chronic disease is preventable and that every person is entitled to a lifetime of vibrant health.